As a new role housed in the regional office, he/she will, in consultation with the Mass Mobilisation Director, develop online organising and mass mobilisation strategies. These strategies will integrate with Greenpeace Southeast Asia’s (GPSEA) offline strategies to strengthen our campaign impact through supporter engagement, participation, learning and development in our projects and campaigns. 

S/he will be mentoring and training in-country staff in the areas of online mobilisation including its integration with online organising, fundraising, communications and campaign unit strategies.

S/he will be researching global best practice within his/her discipline and building key strategic relationships with other specialists in mass mobilisation and community organising across the sector to ensure we are able to meet our external impact targets and internal growth and strengthening objectives for Greenpeace Southeast Asia (GPSEA) and the movement we support. 

SCOPE OF Responsibilities:

1.     Expertise in online organising theory and practice

a.     Build a growing bank of applied knowledge in online organising, social networking, online content and design as well as other innovative online mobilisation initiatives

b.    Develop and advise GPSEA in the area of online organising strategies, tactics and methodologies to be applied within campaigns and project work.

c.     Build strong relationships with key influencers and stakeholders to strengthen GPSEA,s impact in campaign work and  public discourse.

2.     Professional mentoring, training and development of staff and activists

a.     Mentor key in-country Mass Mobilisation staff in the discipline of online organising, social              networking, online content and design as well other online mass mobilisation methodologies and how it can be applied to their specific projects.

b.    Identify knowledge and skills gaps as well as learning opportunities for in-country Mass Mobilisation Teams, including the supporters that fall under their scope, and develop training programs to meet these needs.

c.     Disseminate online organising and online mass mobilisation knowledge across GPSEA and the wider Greenpeace through knowledge management systems and staff development strategies.

d.    Optimise the content of GPSEAs English website to encourage and grow unique and repeat visits with bias towards encouraging action taking, sharing of content and donating; this can include sourcing and or producing written content, digital still images, audio and visual content, digital animation; Oversee the in-country language websites.

3.     Integration of programs

a.     DATA:  Develop standardised methodology for data capture across website and email programs.

b.    OFFLINE: Integrate, where appropriate, grassroots organising strategies with online organising and social networking strategies for the purposes of external impact and internal strength building for GPSEA

c.     MOBILE: Write, design, produce and optimise content website and email content for use on mobile platforms

d.    CAMPAIGNS: Collaborate with Campaigns Unit on the development of supporter focused content in the delivery of their campaigns 

e.     COMMUNICATIONS: ensuring GPSEA online content  synergy with our brand protocols, campaign messaging and  other public communications. 

f.     FUNDRAISING: Integrate fundraising opportunities within online organising and other online mass mobilisation.

4.     Planning, Implementation and Evaluation

a.     Contribute to GPSEA mass mobilisation planning, implementation and ongoing evaluation and regularly update relevant Senior Management Team (SMT).

b.    Build a culture of Praxis (theory – action – Reflection) across GPSEA and produce evaluations of activities on a regular basis.

c.     Assist the Mass Mobilisation Managers on in Country planning days and mentor Mass Mobilisation In-Country Coordinators in planning, implementation and evaluation.

5.     Project Management

a.     Lead and implement projects, including representation of GPSEA at local, national or international where assigned by SMT

Selection Criteria (Essentials):

1.             Bachelors degree involving digital marketing, social marketing, communications, webdesign and / or minimum 5 years relevant equivalent  industry experience.

2.             Demonstrated high level skills in developing  online organising and mass mobilisation strategies and training others in online strategy development, including experience in mentoring and developing staff who do not fall directly under your line management

3.             Demonstrated experience in writing and visual communication for a diverse range of audiences, including producing cohesive multimedia content packages including written, audio, visual, digital animation and data visualisation content.

4.             Experience in working across diverse communities including demonstrated cross-cultural communication skills

5.             Strong personal organisation skills including ability to manage multiple projects with competing priorities and timelines across various timezones, strong interpersonal communication skills and ability to handle constantly evolving work

6.             A commitment to direction action and the synergy between  social justice and environmentalism

7.             A willingness and ability to travel internationally and a flexible approach to work 

SELECTION CRITERIA (desirables)

1.             Desktop Publishing  Skills

2.             Ability to work across Windows and Mac operating systems